Elif Yazoglu has been appointed General Manager of DoubleTree by Hilton Dubai M Square, bringing more than 24 years of Hilton experience to the 458-key Bur Dubai hotel.
Summary: Elif Yazoglu has been named General Manager of DoubleTree by Hilton Dubai M Square. With over 24 years at Hilton, she joins the 458-key Bur Dubai property owned by AW Rostamani Group and will emphasize operational excellence, sustainability and community engagement.
DoubleTree by Hilton Dubai M Square Hotel & Residences has appointed Elif Yazoglu as its new General Manager. Yazoglu brings more than 24 years of experience within the Hilton network to the 458-key property located in Bur Dubai. The hotel, which opened in 2020, is owned by the AW Rostamani Group and managed by Hilton.
Seamless leadership transition
Since joining DoubleTree by Hilton Dubai M Square, Yazoglu has been working alongside the existing leadership team to ensure continuity and a smooth handover. Her management style is described as hands-on, prioritizing an understanding of day-to-day operations and the development of a collaborative culture to support sustained growth and service quality.
Proven Hilton track record
Yazoglu previously served as General Manager of DoubleTree by Hilton Dubai – Jumeirah Beach, where she focused on people development and operational performance. Over more than two decades at Hilton, she has refined skills in leadership, staff development and operational detail that the article says will inform her approach at the Bur Dubai property.
- Experience: Over 24 years in the hospitality industry, primarily with Hilton
- Previous role: General Manager, DoubleTree by Hilton Dubai – Jumeirah Beach
- Recognition: Named among Middle East’s Best 30 General Managers and Best 30 Women Leaders by Hozpitality in 2025
Property highlights and guest experience
Positioned in the heart of Dubai, the hotel offers views of the Burj Khalifa and the Dubai Frame and provides quick access to BurJuman Mall, BurJuman Metro Station and the Dubai World Trade Center. It sits approximately a 15-minute drive from Dubai International Airport, making it convenient for both business and leisure visitors.
Accommodations and amenities
- Residences: One- to four-bedroom units ranging from 80 to 202 sqm with separate living rooms and kitchens
- Pools: Two outdoor swimming pools
- Wellness: A modern fitness centre and spa treatment rooms
- Design: A contemporary 'industrial chic' aesthetic that targets modern travellers
These features are aimed at offering flexibility for short stays and extended visits alike, with residential-style amenities that support both business travellers and families seeking urban leisure options.
Commitment to sustainability and community
Beyond operational priorities, Yazoglu is reported to prioritise community engagement and sustainability, aligning day-to-day decisions with Hilton’s Travel with Purpose programme. Her approach emphasizes practical sustainability measures that improve operational efficiency while supporting the hotel’s long-term environmental goals.
Why this matters: For travellers and the hospitality industry, Yazoglu’s appointment signals continued focus on service consistency, staff development and sustainability at a major Dubai property. Guests can expect leadership that combines operational rigor with attention to community and environmental initiatives.
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