
Germany’s ITB Berlin 2026 to Lead Tourism Transformation on AI, Geopolitics and Sustainability
ITB Berlin 2026 will convene over 400 experts from 3–5 March to address AI, geopolitical instability and sustainable tourism at the ITB Berlin Convention.
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Tagged with #AI in Tourism (4 articles)

ITB Berlin 2026 will convene over 400 experts from 3–5 March to address AI, geopolitical instability and sustainable tourism at the ITB Berlin Convention.

AI coordination could end the fragmented traveler experience, say industry leaders launching the Agentic Tourism Initiative to enable autonomous AI agents to coordinate across airlines, hotels and destinations.

ITB Berlin 2026 is fully booked and will host exhibitors from more than 160 countries as it celebrates its 60th anniversary.

Social media tourism campaigns on Meta platforms helped drive billions in revenue and supported tens of thousands of jobs across the US, EU27 and the UK in 2024.