Summary: Rixos Al Mairid Ras Al Khaimah has named Maryna Ulgen as Assistant Director of Sales. She brings more than a decade of international experience across the UAE and Türkiye and will focus on expanding leisure segments, partnerships and commercial performance.

Rixos Al Mairid Ras Al Khaimah has announced the appointment of Maryna Ulgen as its new Assistant Director of Sales. The resort says the hire will reinforce its commercial leadership as Ulgen brings over ten years of international experience in hotel sales and market development across the UAE and Türkiye.

Extensive hospitality background

Ulgen joins Rixos Al Mairid after serving as Assistant Director of Sales at Rixos Marina Abu Dhabi. In that role she concentrated on growing the leisure market, forging key partner agreements and refining pricing and distribution tactics that drove measurable year-on-year improvements in hotel performance.

Over her career, Maryna Ulgen has held progressive leadership positions within Rixos Hotels and at other prominent resorts. Her responsibilities have included managing markets across the CIS, Europe and the Middle East, coordinating trade show participation, negotiating tour operator contracts and implementing promotional campaigns.

Skills and focus areas

  • Market development across leisure and international segments
  • Pricing strategy, distribution optimisation and performance tracking
  • Partner relationship management and trade-show coordination
  • Contract negotiation with tour operators and promotional execution

Holding a Master’s degree in Tourism and Hospitality, Ulgen is described by the resort as a structured, data-driven leader who also brings strong interpersonal and team management skills. Rixos Al Mairid expects her experience to support the property’s competitive positioning within the UAE luxury segment.

Responsibilities at Rixos Al Mairid

In her new capacity, Ulgen will prioritise expansion of the resort’s key leisure segments, strengthen strategic partnerships and drive ongoing commercial growth. She will collaborate closely with internal teams to align sales operations with Rixos Hotels’ brand standards and the resort’s market objectives.

Rixos Al Mairid Ras Al Khaimah beachfront resort pool and beach area
Rixos Al Mairid Ras Al Khaimah offers beachfront facilities and multiple pools as part of its ultra-all-inclusive resort experience

About Rixos Al Mairid Ras Al Khaimah

Rixos Al Mairid Ras Al Khaimah is an ultra-all-inclusive beachfront resort featuring 466 rooms, a 1.5 km private beach and ten dining outlets. The property markets family-friendly amenities including the Rixy Kids Club and Teens Club, alongside wellness facilities such as a bespoke spa and an Exclusive Sports Club.

The resort’s architecture draws on Andalusian, Arabian and Turkish influences and it offers seven large swimming pools and a broad programme of activities aimed at families, couples and adventure travellers.

Rixos Hotels and corporate context

Founded in 2000, Rixos Hotels has grown into a global luxury chain known for all-inclusive properties with spa, entertainment and diverse dining options across the Middle East, Europe and Asia. The brand operates as part of Ennismore, a creative hospitality company formed in 2021 in a joint venture with Accor.

What this appointment means

Bringing in a seasoned sales professional like Maryna Ulgen signals Rixos Al Mairid’s intent to sharpen its commercial strategy in a competitive UAE market. For industry partners and travel planners, her experience with market development and partner negotiation may translate into expanded package options and stronger distribution relationships.

So what? For travellers, the emphasis on leisure growth and partnership-building could mean more curated offers, improved seasonal packages and enhanced on-property experiences. For the resort and its partners, Ulgen’s appointment aims to convert commercial strategy into measurable performance gains.