Summary: Ensemble Travel joins WTTC as regional member, bringing its consortium expertise, ADX technology platform, and the travel advisor perspective to global industry discussions on sustainable growth.

Ensemble Travel joins WTTC as regional member, strengthening the voice of travel advisors within the World Travel & Tourism Council. The consortium, which represents agencies across the United States and Canada, will participate in WTTC initiatives aimed at collaboration, innovation and sustainable sector growth.

About Ensemble Travel

Founded in 1968, Ensemble is a long-standing travel agency consortium representing member agencies throughout the United States and Canada. The organisation provides its members with preferred supplier relationships, marketing assets such as its Range magazine, and shared technology to support agency operations.

Ensemble was acquired by Range Group (formerly Navigatr) in June 2022. The consortium highlights its ADX (Agent Digital Experience) platform as a core technology offering for advisors, and it maintains offices in Toronto and New York City to serve its North American membership.

  • ADX platform features instant commission visibility
  • One-click insurance options integrated for advisors
  • Operational and revenue tools designed for agency efficiency

WTTC membership and advisor representation

The World Travel & Tourism Council welcomed Ensemble as a Regional Member, underscoring the importance of travel advisors in connecting travellers with destinations and supporting community-level sustainable growth.

Gloria Guevara, President & CEO of WTTC, said:

We are delighted to welcome Ensemble Travel as a Regional Member of WTTC. Travel advisors are an essential pillar of our sector, connecting travellers to destinations and supporting sustainable growth across communities worldwide. Ensemble’s leadership in empowering agencies through innovation, technology, and strong partnerships brings valuable insight to our global dialogue.

What Ensemble brings to the WTTC table

Ensemble's membership offers WTTC direct access to the perspectives of agency networks operating in major North American markets. The consortium's mix of supplier relationships, marketing reach and its ADX technology gives the WTTC a practical view on tools and partnerships that affect agent-led bookings and consumer experiences.

Michael Johnson, President of Ensemble, stated:

We are truly honoured to join the World Travel & Tourism Council as a Regional Member as it reflects Ensemble’s belief in the essential role travel advisors play in the global travel and tourism ecosystem. Advisors are a critical link between destinations, suppliers, and travellers, helping to drive sustainable growth, responsible tourism, and meaningful economic impact worldwide. Being part of WTTC allows us to ensure the advisor perspective is represented in conversations shaping the future of international travel.

Membership activities and expected outcomes

As a Regional Member, Ensemble will take part in WTTC programmes focused on collaboration, innovation and sustainability. The consortium is expected to contribute practical insights on agent technology, market trends and responsible tourism practices that influence international travel recovery and long-term growth.

Ensemble Travel and WTTC partnership announcement graphic showing collaboration between advisor networks and industry bodies
Ensemble Travel will join WTTC as a Regional Member, bringing agency expertise and technology perspectives to global tourism discussions
  • Stronger advisor representation in WTTC policy and sustainability conversations
  • Practical input on agent-facing technology and commissions via ADX
  • Enhanced collaboration between North American agencies and global suppliers
  • Potential support for responsible tourism initiatives driven by advisor networks

Why this matters for travellers and the industry

The inclusion of Ensemble gives the WTTC a clearer view of how advisors influence bookings, traveller choices and destination demand. For travelers, that can mean improved access to agent-led services, clearer commission and insurance options at booking, and stronger advocacy for sustainable travel practices. For the industry, Ensemble’s participation helps ensure that policies and initiatives reflect the operational realities of agencies that connect consumers to destinations.