Hue South Korea flights are being promoted by Vietnam’s Airports Corporation as part of efforts to introduce direct services from Incheon and Busan to Phu Bai International Airport.
Summary: Hue South Korea flights are being advanced by the Airports Corporation of Vietnam (ACV) after promotion events in Seoul and Busan (27 Jan–1 Feb 2026). ACV is pitching direct services from Incheon and Busan to Phu Bai International Airport to boost tourism and economic ties.
Vietnam’s Airports Corporation (ACV) has been actively promoting new air links to Hue, aiming to establish direct flights from South Korea as part of a push to improve international access to Phu Bai International Airport. The promotional programme ran from January 27 to February 1, 2026, with events held in both Seoul and Busan to present Hue’s tourism potential and operational readiness.
ACV’s role and the campaign in Korea
ACV, which manages 22 airports across Vietnam, positioned itself as a partner for airlines, local authorities and tour operators during the Seoul and Busan events. The organisation used presentations and B2B meetings to underline Phu Bai’s upgraded facilities and its ability to handle direct international services.
Market case: Why South Korea matters
South Korea is one of Vietnam’s largest inbound tourism markets, making it a natural focus for new route development. ACV’s team shared market data, traveller behaviours and route feasibility analyses to demonstrate demand for Seoul–Hue and Busan–Hue services.
- Promotion period: January 27–February 1, 2026 (Seoul and Busan)
- Target routes: Incheon (Seoul)–Phu Bai (Hue) and Busan–Phu Bai
- ACV footprint: Manages 22 airports across Vietnam
ACV’s presentations examined operational capacity, market demand and infrastructure at Phu Bai International Airport, stressing that the airport is prepared to receive direct flights from both Incheon and Busan.
Industry response and route prospects
Feedback from the Korean aviation and tourism community was positive. Discussions and networking sessions produced interest from carriers and travel businesses, and ACV noted potential for charter operations that could evolve into scheduled commercial services.
- Charter flights are being considered as an initial step
- Positive responses from airlines and tourism organisations
- Potential to transition to regular scheduled services
What the new routes would mean for Hue and travellers
Direct connections from South Korea are expected to bring more Korean visitors to Hue, supporting local tourism businesses across Hue city and Quang Tri Province. Easier access would highlight Hue’s UNESCO World Heritage sites, historic architecture and cultural offerings to a broader audience.
- Top attractions: Imperial City, Thien Mu Pagoda, Royal Tombs
- Local cuisine to try: Bánh bèo and Bún bò Huế
- Best time to visit: November to April; Tet (Jan–Feb) for cultural events
ACV has also framed the route development within a sustainability outlook, saying that expanding connectivity should be balanced with measures to protect Hue’s cultural and environmental assets as visitor numbers grow.
So what? For travellers, the arrival of direct Hue–South Korea flights would shorten travel times and simplify itineraries for those seeking Vietnam’s imperial heritage. For the tourism and aviation sectors, new services could open fresh markets, create jobs and strengthen bilateral ties between Vietnam and South Korea.
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