Unique Lanka Travels promoted Sri Lanka tourism at OTM 2026, highlighting tailored experiences for Indian travellers including leisure, MICE and sustainable options.
Summary: Unique Lanka Travels used OTM 2026 in Mumbai to promote Sri Lanka tourism to Indian travellers, highlighting personalised itineraries, MICE capabilities, luxury stays and sustainable travel options.
Unique Lanka Travels, a leading destination management company from Sri Lanka, attended Outbound Travel Mart (OTM) 2026 to actively promote Sri Lanka tourism to the Indian market. The company took part in the exhibition held from February 5 to 7, 2026, at the Jio World Convention Centre in Mumbai, a platform that attracted participants from more than 60 countries.
A Strategic Presence at Asia’s Largest B2B Travel Fair
OTM 2026, described as Asia’s largest B2B travel trade exhibition, provided Unique Lanka Travels with opportunities to meet tour operators, destination specialists and international tourism leaders. The company used the event to strengthen trade links and pursue strategic collaborations that could increase arrivals from India to Sri Lanka.
Targeting the Growing Indian Market
India remains one of Sri Lanka’s most important source markets. Growing demand from Indian travellers for trips that blend culture, nature and adventure has made Sri Lanka an appealing choice. At OTM, Unique Lanka Travels emphasised how its products address the changing preferences of Indian holidaymakers.
- Beaches and coastal retreats
- Rich cultural and historical sites
- Hill country and tea plantations
- Wildlife and national parks
- Luxury resorts and bespoke experiences
The company showcased personalised itineraries that combine luxury, adventure and cultural immersion. Offerings range from visits to ancient temples and heritage sites to eco-adventures and exclusive beach stays, all tailored to the preferences of individual travellers and groups.
Showcasing Heritage, Wildlife and Luxury
Unique Lanka Travels highlighted Sri Lanka’s cultural landmarks, including UNESCO World Heritage sites such as Sigiriya and Anuradhapura, alongside its protected national parks and wildlife sanctuaries. The company also promoted high-end accommodation options—private villas and world-class resorts—aimed at discerning Indian travellers.
- Luxury tourism: private villas, exclusive beach properties
- MICE services: event planning, venue selection and coordination
- Sustainable travel programs focused on conservation and local communities
Emphasis on MICE and Responsible Tourism
Beyond leisure travel, the company stressed Sri Lanka’s suitability for MICE (Meetings, Incentives, Conferences and Exhibitions) tourism, citing the island’s venues and natural settings as attractive backdrops for corporate events and incentives. Additionally, Unique Lanka Travels presented eco-friendly programs that prioritise conservation and community support.
Strengthening Trade Partnerships
OTM 2026 gave Unique Lanka Travels the chance to hold high-level B2B meetings with Indian travel agents and tour operators, deepen commercial relationships and gather market insights. Those discussions aim to help the company refine products and distribution strategies to better serve Indian outbound travellers.
By promoting customised, sustainable and luxury travel options at OTM 2026, Unique Lanka Travels reinforced its role as a key destination management partner for operators selling Sri Lanka. The company’s focus on personalization, MICE capabilities and responsible tourism positions it to capture a growing share of Indian outbound travel to the island.
Why this matters: For travel agents and Indian travellers, Unique Lanka Travels’ visibility at OTM 2026 signals expanded product choices and stronger ground support in Sri Lanka. So what? That means easier access to tailored itineraries, improved MICE services and more sustainable options—making Sri Lanka a more viable and attractive choice for a wider range of trips.
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