Summary: Taiwan tourism India 2026 — TTA will host a Delhi Mega Roadshow for trade buyers and exhibit at OTM Mumbai under its “Taiwan – Waves of Wonder” campaign to grow leisure, luxury and MICE arrivals following strong year-on-year gains.

The Taiwan Tourism Administration (TTA) is intensifying efforts for Taiwan tourism India 2026 by mounting two major initiatives after recording consecutive years of over 20% annual growth in Indian arrivals. The programme centres on a Taiwan Mega Roadshow in Delhi and a prominent pavilion at OTM 2026 in Mumbai to deepen engagement with Indian travel trade and premium travellers.

Delhi Mega Roadshow: Trade-first Engagement

The Taiwan Mega Roadshow will be staged in Delhi ahead of OTM 2026 and is expected to draw more than 125 of the most influential travel trade buyers from Delhi NCR, India’s busiest outbound hub. TTA has designed the event to strengthen ties with travel agents and tour operators and to expand Taiwan’s market share across leisure, luxury and MICE segments.

Immersive Experiences Highlight Destination Appeal

To create memorable trade engagement, the roadshow will include interactive zones and cultural showcases. Attendees can expect experiential attractions and live performances that put Taiwan’s food, culture and technology front and centre.

  • Interactive attractions: Selfie Booth, AI Photo Booth and Digital Jigsaw Puzzle
  • Live performances by Taiwanese artists
  • Food and beverage samples including Taiwanese fried chicken, bubble tea and Kavalan whisky

These brand experiences are intended to give Indian trade partners tangible tools to sell Taiwan’s varied offerings — from street food and cultural nights to high-end stays and incentive travel packages.

OTM Mumbai: A Platform for Western and South India

Following the Delhi roadshow, TTA will present a Taiwan Pavilion at OTM 2026 in Mumbai. The pavilion will follow the wave-inspired visual identity of TTA’s global campaign, “Taiwan – Waves of Wonder,” and will promote year-round tourism experiences, luxury services and Taiwan’s MICE infrastructure.

Taiwan pavilion exhibit at a travel show featuring cultural performances and food samples
TTA will use immersive exhibits and performances at the Delhi roadshow and OTM Mumbai to showcase Taiwan’s culture and premium travel offerings

Targeting Premium and Niche Segments

TTA’s outreach focuses on high-value segments including luxury travellers, corporate groups and incentive programmes. The administration is also promoting niche experiences—such as golf tourism and curated cultural itineraries—while increasing engagement with emerging Indian markets like East India.

  • Premium tourism: luxury stays and bespoke experiences
  • MICE and incentive travel: corporate event infrastructure
  • Niche offerings: golf tourism and curated cultural packages

TTA’s re-engagement with India in 2024 combined trade roadshows, destination seminars, media familiarisation trips and digital campaigns. The administration also maintained a presence at major trade shows such as SATTE and OTM to keep Taiwan prominent in Indian travel planning.

Recent Performance and Outlook

Taiwan welcomed 46,134 visitors from India in 2025, a 20.9% rise from 2024. That followed two consecutive years where Indian arrivals grew by more than 20% year-on-year, underlining the momentum TTA plans to build on throughout 2026.

TTA describes its strategy as a long-term commitment to market development in India, aiming to convert trade engagement and digital marketing into sustained visitor growth across multiple segments.

Why this matters: For Indian travellers and travel businesses, TTA’s expanded activity means more curated product options, stronger trade relationships, and increased visibility for Taiwan’s premium and niche travel experiences. For the industry, it signals Taiwan’s intent to capture a larger share of one of the world’s fastest-growing outbound markets.