Summary: ITB Innovators 2026 will present AI tourism solutions at ITB Berlin (3–5 March 2026), featuring tools for property management, voice booking, live translation, itinerary planning, forecasting and carbon accounting.

ITB Innovators 2026 will place AI tourism solutions at the centre of its showcase, bringing together exhibitors that apply artificial intelligence to hotel operations, guest communications, bookings, tour translations and sustainability. The event runs as part of ITB Berlin from 3 to 5 March 2026.

Rethinking core tourism processes with AI

Organisers say ITB Innovators will focus on solutions that tackle complex, time-consuming workflows and fragmented data across the tourism sector. The exhibit emphasises automation, data integration and personalised service delivery, with artificial intelligence a recurring technology underpinning many of the presentations.

What exhibitors are demonstrating

The line-up includes vendors offering platforms for property management, automated voice handling, intelligent itinerary building, live translations and demand forecasting. Many solutions integrate with existing systems via APIs to speed deployment and to reduce manual work.

  • Apaleo: an API-first property management platform whose open architecture supports rapid innovation and includes an Agent Hub where AI agents can manage reservations, guest communications and data analysis.
  • DerbySoft: an AI Voice Agent that automates hotel calls—handling booking and payment verification, invoice collection and last-minute amendments via API integration and a web dashboard.
  • The Trip Boutique AI (with Amadeus): a system that analyses customer data to automate quotations, itineraries and reactivation campaigns, supporting cross-selling and upselling.
  • Qualiday Travel and LiveVoice: AI-powered live translations that enable tourists to follow guided tours in their preferred language in real time.
  • Vox Group: VOX Aura, a device translating tour commentary into more than 50 languages and designed to preserve proper names and local details.
Exhibitors demonstrating AI-driven travel technology at a trade show in Berlin
Exhibitors at ITB Innovators will demonstrate AI applications across hotel operations, tours and planning

Solutions for operations, revenue and guest experience

Several platforms shown at ITB Innovators combine multiple functions to streamline hotel workflows. Hotel Manager, for example, centralises the guest journey inside a mobile, branded app, synchronising data between management systems and guest interfaces. Newhotel Software offers an integrated stack covering PMS, revenue management, POS and spa/event management.

Revenue and forecasting tools are also featured: IDeaS Revenue Solutions will present Spotlight, a forecasting product that delivers forward-looking demand signals and a metric called Potential to Influence, which quantifies how much marketing can shape demand.

Sustainability, automation and data unlock new product offers

myclimate will showcase ‘Cause We Care’, a platform for embedding climate protection into tourism offers, including carbon footprint assessment and transparent financing. Lato will demonstrate an AI PDF import feature that converts travel quotations into interactive, structured applications, cutting processing time from hours to minutes.

Trip.com Group will exhibit Trip Community, an AI-driven ecosystem that brings inspiration, planning and booking together. Trip.Planner integrates transport, accommodation, attractions and activities into a single itinerary using real-time data and user preferences, supported by complementary tools such as Trip.Moments and Trip.Pulse.

  • Integrated operations reduce manual workload and error rates.
  • AI-driven forecasting helps marketing target high-opportunity demand.
  • Live translation and multilingual tools expand accessibility for guided tours.
  • Sustainability platforms allow clearer carbon accounting and product-level actions.

Guided access to AI exhibitors

ITB will run a free ITB Guided Tour titled “AI Industry Innovations on the Rise,” giving trade visitors curated stops at selected AI exhibitors. The tour will include booths such as Trip.com, Onsai, DerbySoft and Qualiday Travel, and will be led by industry experts.

Why this matters: the showcase illustrates how AI tourism solutions are maturing from point products to integrated systems that can cut costs, speed response and personalise services—changes that affect hotels, tour operators and destination managers alike.

So what? For industry professionals, ITB Innovators offers a concentrated view of practical AI tools to improve efficiency and guest experience. For travellers, these developments could mean faster bookings, more personalised itineraries and improved multilingual services on future trips.