GTR's Destination Dash pits celebrity-led teams against each other on social media from Feb 15–17, with winners eligible for free GTR return tickets and experience packages.
Summary: Govia Thameslink Railway (GTR) will run Destination Dash on social media from Sunday, February 15 to Tuesday, February 17. Celebrity captains lead three teams across GTR destinations with prizes including free GTR return tickets, experience vouchers and local hampers.
Govia Thameslink Railway (GTR) is staging Destination Dash, a social media competition that runs from February 15–17 and asks followers to back one of three celebrity-led teams as they compete in fast-paced challenges across destinations served by GTR.
Event overview
Now in its third season, Destination Dash will stream on GTR’s official Instagram, TikTok and YouTube channels. Over three days, three rival teams will race to complete a series of challenges designed to highlight destinations on GTR’s network, including London, Hertford and Cambridge.
Celebrity teams leading the race
- Team Thameslink — led by Freddie Fraser (The Traitors star)
- Team Southern — led by Mica Ven (Gogglebox personality)
- Team Great Northern — led by comedian Fatiha El-Ghorri
Each celebrity captain will guide their team through a mix of energetic and entertaining tasks that showcase local attractions and the travel links GTR provides. Fans are encouraged to pick a side and interact with the content as the competition unfolds.
Prizes up for grabs
GTR is offering a bundle of travel and local experience prizes for one lucky supporter of the winning team. The prize package is aimed at encouraging winners to visit the locations featured during the dash.
- Free GTR return tickets for up to four people to London, Hertford North and Cambridge
- The Crystal Maze LIVE Experience game
- A Love Hertford luxury hamper worth approximately £100
- A Visit Cambridge Gift Card worth £100
- A one-month Stagecoach East Cambridgeshire Plus Megarider worth £140
How to enter
To take part, viewers must watch the ‘meet the team’ videos that go live on Sunday, February 15, and then comment to back their chosen team on the relevant video. Entries must be submitted by 3pm on Tuesday, February 17. The winning team will be announced on Thursday, February 19 and one supporter of that team will receive the grand prize.
- Watch the team videos on GTR’s Instagram, TikTok or YouTube from Feb 15
- Comment #TeamThameslink, #TeamSouthern or #TeamGreatNorthern on the video to back your team
- Tag a friend you’d share the prize with
- Submit entries before 3pm on Feb 17
What this means for travellers and the rail industry
Destination Dash uses social platforms to spotlight regional destinations and local experiences accessible by rail. For passengers, the competition is an opportunity to win travel and try leisure offers that promote local tourism. For GTR and partners, the campaign is a way to drive engagement, showcase services and encourage short-trip travel across its network.
So what? If you’re a traveller in the UK, participating in Destination Dash is a low-effort way to potentially win free travel and curated local experiences while discovering destinations reachable by GTR. For the industry, the event highlights how rail operators can use influencer-led social content to boost awareness of routes and local tourism offers.
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