China Airlines has updated its Dynasty Flyer Program to allow members to buy, gift and reinstate miles, increasing flexibility for Asia‑Pacific travellers.
Summary: China Airlines has added Buy, Gift and Reinstate miles options to its Dynasty Flyer Program in partnership with Plusgrade, giving members more ways to manage and share rewards.
China Airlines has upgraded its Dynasty Flyer Program to let members buy miles, gift miles to others, and reinstate expired miles. The enhancements are implemented through a partnership with Plusgrade and its loyalty business unit, Points, and are intended to give members faster routes to rewards and more control over their balances.
Three New Options for Members
The rollout introduces three distinct capabilities within the Dynasty Flyer Program. Each is aimed at improving flexibility so members can reach reward thresholds more quickly, share benefits with friends and family, or restore value previously lost when miles expired.
- Buy Miles: Members may purchase miles directly to top up accounts and achieve award eligibility sooner.
- Gift Miles: Miles can be sent to other members as a personalised gift for friends or family.
- Reinstate Miles: Expired miles can be reactivated so members can resume using accumulated value.
How Members Access the New Features
China Airlines has integrated the new functions into its digital customer touchpoints, allowing members to complete purchases, gifts or reinstatements through online channels. The airline says this digital-first approach is designed to make transactions quick and seamless for frequent flyers.
By simplifying these processes, the carrier aims to reduce friction around earning and spending miles, while giving members more tailored options to manage loyalty balances for personal travel plans and gifting occasions.
Partnership with Plusgrade and Regional Context
China Airlines implemented the new features in collaboration with Plusgrade and its Points unit. Plusgrade provides ancillary revenue solutions and loyalty tools to travel brands worldwide and has been expanding its footprint across the Asia‑Pacific market.
Plusgrade, founded in 2009, works with more than 275 travel companies and maintains offices globally, including a presence in Montreal. The firm focuses on creating extra revenue channels for airlines, hotels and cruise lines while improving customer experiences.
Why the Move Matters in Asia‑Pacific
The Asia‑Pacific region has shown strong engagement with loyalty programmes, with travellers increasingly seeking personalised and flexible ways to use rewards. By adding purchase, gifting and reinstatement options, China Airlines is responding to these customer preferences and positioning the Dynasty Flyer Program as a more adaptable offering.
- Gives members faster access to awards without waiting to earn miles organically
- Enables sharing of rewards with family and friends
- Recovers value from expired balances, improving customer satisfaction
- Creates new ancillary revenue for the airline through paid services
China Airlines said the enhancements strengthen the Dynasty Flyer Program’s appeal and set a foundation for future loyalty innovations with Plusgrade. As the partnership evolves, customers can expect the airline to explore additional ways to make earning and spending miles more flexible.
What This Means for Travellers and the Industry
So what? For members, the new options mean more control over reward timing and the ability to share or restore value when plans change. For the airline industry, these paid features offer a pathway to diversify revenue while meeting modern loyalty expectations.
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