Summary: Central Holidays has launched a new suite of immersive Morocco programs offering tailored cultural, culinary and adventure experiences across Marrakech, the Atlas Mountains, Essaouira and the Sahara for travellers from the U.S., India, the UK and Germany.

Central Holidays has unveiled a new collection of immersive Morocco programs designed to connect visitors more closely with the country’s traditions, landscapes and communities. The programs combine well-known sites such as Marrakech’s souks and Sahara dunes with lesser-seen locations and hands-on experiences, offering travellers a more personal way to explore Morocco.

A richer way to see Morocco

The new itineraries aim to balance comfort and authenticity, blending iconic attractions with opportunities to meet local artisans, learn regional cooking techniques and discover hidden towns. Central Holidays says the programs are tailored to give travellers a deeper understanding of Morocco’s cultural fabric while maintaining high service standards.

“Morocco is a destination that truly rewards curiosity,” said Mayye Osman, Director of Regional Strategy – Egypt & Gulf Markets at Central Holidays. “Every day feels different. One moment you’re exploring ancient medinas or sipping mint tea with artisans, and the next you’re watching the sun set over the Sahara or wandering through colorful spice markets. Our itineraries are designed to immerse travelers in those moments, allowing them to experience Morocco not just as visitors, but as participants in its living culture.”

Program highlights

  • Marrakech’s souks and historic medinas – guided walks through markets and cultural sites
  • Sahara Desert adventures – overnight desert camps, dune excursions and stargazing
  • Essaouira’s coastal charm – UNESCO-listed port city with beaches and a unique architectural mix
  • Atlas Mountain treks – visits to kasbahs, mountain villages and scenic valleys
  • Culinary experiences – cooking classes, market visits and traditional mint tea with local artisans

Central Holidays has structured the collection to suit different traveller types. Options range from relaxed, luxury-focused stays in riads to active itineraries that emphasize trekking and cultural exchange.

Who the programs are for

  • Multigenerational families: activities like camel rides and intergenerational cooking classes designed for all ages
  • Couples and honeymooners: quieter desert retreats and boutique riad stays for more intimate experiences
  • Solo travellers: guided options with local leaders for safety and social opportunities

All itineraries are delivered in partnership with local guides and service providers so guests encounter Moroccan culture directly and support community livelihoods.

Visitors exploring a Moroccan medina and mountain landscape showcasing immersive travel experiences in Morocco
Central Holidays’ programs include market visits, mountain treks and desert stays to highlight Morocco’s diverse landscapes

Culinary focus and local interaction

Food features heavily across the itineraries: guests can take part in cooking classes, sample street foods and visit regional markets. These experiences are paired with visits to celebrated restaurants and informal local eateries to present a full spectrum of Moroccan cuisine.

Practical considerations for travellers

Central Holidays positions these programs for international guests, specifically highlighting travellers from the U.S., India, the UK and Germany in publicity around the launch. The company emphasizes curated logistics, vetted local partners and varying comfort levels across itineraries to suit different preferences.

Why this matters: For travellers, the new collection offers more ways to connect with Morocco beyond typical sightseeing—through food, local encounters and time in quieter landscapes. For the travel industry, these programs reflect a continued demand for experiential and responsible travel products that emphasize local engagement and diversified regional experiences.