Aroya partners with Int2Cruises to bring its luxury cruise offerings to the Indian market, appointing the agency as its preferred sales agent and aiming to grow cruise tourism in India.
Summary: Aroya has appointed Int2Cruises as its preferred sales agent in India to promote and sell its luxury cruise products, aiming to expand cruise tourism among Indian travellers with tailored packages and improved booking access.
Aroya partners with Int2Cruises to introduce and promote the cruise line’s luxury offerings across India, naming the travel agency as its preferred sales agent. The alliance is intended to raise awareness of cruise holidays in India and simplify the reservation process for Indian customers who are increasingly exploring high-end sea travel options.
Strategic Move to Expand in India
India’s market for cruise travel is growing, driven by rising disposable incomes and shifting preferences among younger travellers. Aroya’s appointment of Int2Cruises fits into a wider plan to establish a stronger commercial presence in the country and reach a broader segment of potential passengers by leveraging a local partner’s market knowledge and distribution channels.
Why Int2Cruises Was Selected
Aroya says it selected Int2Cruises because of the agency’s experience in the Indian travel sector and its reputation for creating bespoke travel solutions. Int2Cruises’ established agent network, customer service initiatives and relationships with Indian travellers were cited as factors that make it well suited to represent Aroya’s luxury product range.
- Extensive domestic agent network across India
- Expertise in customised travel and luxury experiences
- Strong customer service and market understanding
What Indian Travellers Can Expect
With Int2Cruises handling promotion and sales, Aroya plans to present travel packages shaped for Indian preferences, combining onboard luxury with curated shore excursions and cultural experiences. The collaboration is expected to make booking smoother for Indian customers and introduce targeted offers that reflect local tastes and travel habits.
- Exclusive onboard experiences and premium amenities
- Cultural shore excursions tailored to Indian travellers
- Package options from family-friendly to romantic getaways
Cruise Tourism’s Rising Profile in India
Cruise travel in India has been gaining momentum as more consumers consider sea vacations an attractive alternative to traditional holidays. A longer-term increase in demand is linked to a growing middle class, higher discretionary spending and younger travellers who prioritise experiential and premium travel options.
Industry Implications
The Aroya–Int2Cruises partnership could prompt other cruise lines and travel operators to strengthen their India strategies, either through local agents or direct investment in marketing and customised itineraries. For travel agencies, the move highlights opportunities to package luxury sea travel for Indian customers and play a central role in converting interest into bookings.
Aroya has also emphasised sustainability in its product approach, positioning eco-conscious practices as part of its offering — a feature likely to resonate with environmentally aware travellers and important as the industry seeks greener operations.
Why this matters: For travellers, the partnership means easier access to luxury cruise choices and more tailored itineraries for the Indian market. For the industry, it signals growing commercial confidence in India as a viable market for premium cruise products — potentially accelerating product development, local partnerships and promotional activity.
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