Summary: Las Vegas tourism grew in 2025 as arrivals from several European markets rose — the United Kingdom led the increase with 171,966 visitors, while France, Italy, Ireland, Sweden and Austria also recorded gains.

Las Vegas tourism registered broader international growth in 2025 as visitors from multiple European countries increased their visits to the city. Despite headwinds affecting U.S. tourism overall, Europeans were drawn to Las Vegas’ entertainment, luxury resorts and vibrant cultural offerings.

United Kingdom: The Largest European Contributor

British visitors led European gains in Las Vegas last year. The United Kingdom accounted for 171,966 arrivals in 2025, a 5.74% rise from 2024. The city’s mix of live entertainment, luxury hotels and gaming continued to appeal strongly to UK tourists.

Highlights that resonate with British travelers include The Strip, the Bellagio Fountains and high-end shopping districts. Live shows remain a major draw — headline residencies and productions, including performances from global stars such as Adele, help sustain demand among UK audiences.

France and Italy Show Notable Growth

  • France: 32,873 visitors in 2025, up 4.56% year-over-year
  • Italy: 16,846 visitors in 2025, up 4.82% year-over-year

French tourists were attracted by Las Vegas’ combination of glamour and high-end dining, with resorts such as The Venetian and Paris Las Vegas reflecting familiar elements of French style and culinary excellence. The city’s designer boutiques and restaurant scene also play to French preferences.

Italian visitors likewise rose in 2025, responding to Las Vegas’ artful resorts and strong gastronomy. Hotels like Luxor and The Venetian, along with Italian-influenced dining from noted chefs such as Mario Batali, help maintain the city’s appeal for travelers from Italy.

Ireland, Sweden and Austria Add to the Momentum

Other European markets also recorded increases in arrivals. Ireland posted 14,841 visitors, up 3.01% in 2025. Sweden contributed 10,211 visitors, a 2.87% rise, while Austria recorded 5,567 visitors, a 1.90% increase. Each market is drawn to Las Vegas’ entertainment lineup, casino experiences and luxury accommodations.

  • Ireland: 14,841 visitors (3.01% increase)
  • Sweden: 10,211 visitors (2.87% increase)
  • Austria: 5,567 visitors (1.90% increase)
Las Vegas Strip illuminated at night with busy pedestrian walkways and resort signage
European visitors continue to flock to Las Vegas for entertainment, dining and luxury resorts

Las Vegas’ Resilience During a Wider Tourism Slowdown

The upward trend from multiple European markets shows Las Vegas’ ability to attract international visitors even as overall U.S. tourism faces pressure. The city’s ongoing reinvention of shows, resident performers and dining options appears to be sustaining global interest.

What This Means for Travelers and the Industry

So what? For travelers, the rise in European arrivals suggests continued investment in shows, resorts and dining — which can translate into more options but also busier peak periods. For the travel industry, the data underline Las Vegas’ enduring global draw and the importance of targeting European markets to sustain international recovery.

Tip: If you plan to travel to Las Vegas, consider booking shows and restaurants in advance, and look for weekday stays or off-peak dates to avoid the busiest crowds driven by heightened international demand.