Thailand most searched destination 2026: Google search data shows Thailand leads British tourists' interest with 822,330 searches.
Summary: Thailand is the most searched destination for British tourists in 2026, registering 822,330 Google searches over the year. European favourites and long-haul options also feature prominently in the top 10.
New analysis of Google search volumes places Thailand as the Thailand most searched destination 2026 for UK-based travellers, with 822,330 searches recorded over a 12-month period. The findings underline strong interest in long-haul, affordable, and sun-seeking getaways among British holidaymakers.
How the rankings were compiled
Titan Travel conducted the study by analysing Google Search queries related to holidays, itineraries, tours and activities over a 12-month window. The methodology tracked the volume of travel-focused searches originating from the UK to identify which destinations drew the most interest for 2026.
Top searched destinations for British travellers
- Thailand – 822,330 searches
- Croatia – 573,040 searches
- Turkey – 545,460 searches
- Japan – 493,720 searches
- Greece – 458,430 searches
- Mexico – 441,080 searches
- Portugal – 433,300 searches
- Iceland – 395,570 searches
- Montenegro – 318,650 searches
- Spain – 293,360 searches
Why Thailand leads the list
Thailand's top position reflects its blend of accessible pricing, varied scenery and cultural attractions. From pristine islands to dynamic cities such as Bangkok and cultural centres like Chiang Mai, the country appeals to travellers seeking beaches, city life and immersive experiences. The study also highlights that Thailand's most favourable travel window from November to February supports its popularity as a winter escape.
Croatia, Turkey and the European draw
Croatia is the top European destination on the list, attracting sustained interest for its coastline, historic towns and Mediterranean offerings. Turkey remains high in the rankings as a destination that blends cultural heritage with coastal resorts; the country has seen a strong recovery in recent years, with a 20% increase in British visitors, underscoring its renewed appeal.
Other notable movers
Japan, Greece and Mexico also feature strongly, each offering distinct experiences from cultural discovery to scenic and historical attractions. Portugal, Iceland and Montenegro have recorded rising interest as travellers look for varied landscapes and outdoor activities, while Spain maintains steady demand as a reliable beach and cultural option.
What this means for travellers and the industry
Search volume trends are an indicator of consumer interest and can foreshadow demand pressures for flights, accommodation and tours. For travellers, the rankings suggest where fellow holidaymakers are focusing their attention in 2026 — whether that’s long-haul winter sun in Thailand or short European breaks in Croatia and Portugal. For operators and destination managers, rising search interest signals areas where capacity and services may need to scale up ahead of peak seasons.
So what? If you are planning travel in 2026, these search trends point to popular options and potential demand spikes. Consider booking earlier for high-interest destinations, and if flexibility is possible, travel outside peak windows to avoid crowds and higher prices.
Sources
