Summary: Thailand is preparing for 35 million international visitors in 2026. Growth will be led by China, India, Russia, Malaysia and South Korea, and carriers including Thai Airways, Emirates, Qatar Airways and Singapore Airlines are increasing capacity while hotels expand offerings.

Thailand is expecting around 35 million international tourists in 2026, with arrivals driven primarily by visitors from China, India, Russia, Malaysia and South Korea. Anticipating a significant uptick in demand, the nation’s airlines and hospitality sector are scaling up capacity and services to handle the influx.

What’s fueling the visitor surge

China remains Thailand’s largest outbound market, with strong interest in beaches and cultural attractions. India’s expanding middle class is sending more travellers abroad, while Russia’s seasonal demand — especially winter getaway bookings — continues to grow. Malaysia and South Korea supply steady short-haul traffic, making the overall mix both diverse and resilient.

Airlines ramp up routes and capacity

National and international carriers are already adjusting schedules and fleets. Thai Airways is expanding services on high-demand corridors, while Emirates, Qatar Airways and Singapore Airlines are increasing frequencies to key Thai destinations to ensure smoother connections and more premium options for incoming travelers.

  • Thai Airways: more direct services to major source cities and domestic links to Phuket and Chiang Mai
  • Emirates and Qatar Airways: added frequencies between Gulf hubs and Bangkok/Phuket
  • Singapore Airlines and regional carriers: strengthened regional connectivity and premium offerings

Key source markets at a glance

Chinese tourists lead demand with direct services from Beijing, Shanghai and Guangzhou making travel convenient. India’s outbound market is expanding rapidly thanks to more seat options from New Delhi, Mumbai and Bengaluru. Russian travelers are booking sun escapes from Moscow and St. Petersburg, while visitors from Malaysia and South Korea continue to favour short-haul leisure and shopping trips.

Tourists at a Thai beach resort and airplanes representing increased airline connectivity for Thailand tourism 2026
Airlines and resorts are preparing to receive millions of international visitors across Thailand in 2026

Hospitality sector scales up

Hotel groups including Marriott, Hilton and Accor are expanding their footprints in Bangkok, Phuket and Pattaya, while local boutique and resort operators are upgrading services and experiences. Many properties are also boosting eco-friendly initiatives to appeal to sustainability-minded guests and to meet higher occupancy during peak travel periods.

Flight connectivity: options for every traveller

Thai Airways maintains an extensive global network with direct links to long-haul markets including New York, London, Sydney and Tokyo, complemented by Gulf carriers offering frequent services via Dubai and Doha. Low-cost and regional carriers such as AirAsia, Scoot, IndiGo and Air India are also expanding seats, making Thailand more accessible across Asia.

  • Visa requirements: check Thailand’s entry rules before travel; some nationalities have visa-free access for short stays
  • Best time to visit: November to February for cooler, drier weather; expect higher prices during peak festivals
  • Currency and payments: Thai Baht (THB); ATMs and cards are widely available, but carry cash for markets
  • Cultural etiquette: dress modestly at temples and respect local customs
  • Weather tips: pack for a tropical climate—light clothing, sun protection and hydration are essential

What this means for travellers and the industry

For travellers, the 2026 surge should mean more flight choices, improved service options and a wider range of accommodation types — from budget to luxury. For the tourism industry, the boost represents a major economic opportunity but also a challenge to manage capacity, infrastructure and sustainability as visitor numbers climb.

So what? If you’re planning a trip to Thailand in 2026, expect increased route availability and more tailored hotel experiences, but book early for peak periods and check visa rules and local requirements before you go.