Scenic Group has launched Scenic & Emerald Rewards, a unified loyalty programme that consolidates previous Scenic and Emerald schemes into a single global rewards platform.
Summary: Scenic Group has unveiled Scenic & Emerald Rewards, a global loyalty programme that merges the Scenic Club and EmeraldEXPLORER schemes into a single account with four tiers and a new MyRewards cash-back feature.
Scenic Group has introduced Scenic & Emerald Rewards, its new global loyalty programme that consolidates the former Scenic Club and EmeraldEXPLORER schemes into a single membership platform. The Scenic & Emerald Rewards programme applies to Scenic and Emerald luxury yacht, river and escorted land journeys and is free to join for returning guests.
Why Scenic combined the programmes
Scenic Group said the decision follows feedback from guests and travel advisors and aims to simplify the experience for members who travel across the company’s portfolio. Existing status points from both legacy schemes have been rolled into a single account balance, giving members one consolidated place to earn and redeem rewards.
Four-tier structure and qualification changes
The programme introduces a four-tier system — Gold, Diamond, Emerald and Chairman’s Club — with updated qualification thresholds and rebalanced benefits designed to recognise loyalty as members progress through the levels. Where tiers from the legacy programmes have been merged, members were reassigned to the equivalent or higher tier and had their status points adjusted.
- Tiers: Gold, Diamond, Emerald, Chairman’s Club
- Existing points consolidated into one account balance
- Automatic transition for current members
- Reassignment to equivalent or higher tiers where applicable
“The launch of the new integrated Scenic & Emerald Rewards global program marks a significant evolution in the recognition and benefits for our valued guests. Few travel companies can offer the unrivalled opportunity for their members to earn and receive status points, for travel across luxury ocean, river and escorted land journeys, spanning all seven continents and more than 100 countries,”
Glen Moroney, Founder & Chairman of Scenic Group, made the announcement and framed the programme as a major step in delivering consistent recognition across the company’s global offering.
“It will also provide all current and future members one unique account, which includes the new MyRewards feature, providing a real monetary value for members to redeem. The Scenic & Emerald Rewards program has been designed to ensure we continue to develop more relevant experiences for our valued members and deliver enhanced recognition, communication and benefits across the portfolio of luxury experiences.”
The MyRewards addition allows members to earn 1% of the eligible value of new bookings as a cash-equivalent amount that can be redeemed against future Scenic and Emerald cruises or escorted land journeys, offering a tangible, monetary reward alongside traditional status benefits.
Member benefits and perks
Benefits scale with membership level and include early access to new itineraries, invitations to exclusive events, priority onboard services, complimentary accommodation on select longer itineraries, and in some cases private transfers or airport hotel stays on eligible journeys.
- Pre-release itinerary access
- Exclusive event invitations
- Priority onboard services and upgrades
- Complimentary accommodation on longer itineraries
- Private transfers or airport hotel stays on eligible journeys
Rollout and member transition
All existing members of the previous programmes were automatically migrated into Scenic & Emerald Rewards. Where legacy tiers overlapped, members were placed into the equivalent or higher new tier and their status points were adjusted to reflect the move.
Why this matters for travellers
For frequent guests of Scenic and Emerald, the unified programme simplifies account management and makes it easier to earn and spend benefits across different types of journeys. The MyRewards cash value also gives members a straightforward way to cut the cost of future travel.
So what? The launch of Scenic & Emerald Rewards means one consolidated loyalty account for travellers who use Scenic or Emerald products, simpler redemption, and a new cash-back style reward to offset future bookings.
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