Summary: Rental Escapes growth 2025 included the addition of 300 new villas, taking its portfolio to more than 4,200 properties, expansion into London and Kitzbühel, the largest-ever U.S. portfolio increase, the appointment of Vonda Keeler to lead travel advisor partnerships, a 40% increase in the guest experience team, and investments in IT and operations.

Rental Escapes growth 2025 was marked by significant expansion across its villa portfolio and staff headcount, as the luxury villa rental company reported a record year following the addition of 300 new properties and broader operational investments.

Expansion and New Destinations

As demand for upscale, private stays continued to rise, Rental Escapes broadened its global footprint by adding 300 high-end homes. Those additions pushed the company's total offering to over 4,200 villas across North America, Europe and Asia, reinforcing its standing among travellers seeking exclusive, personalised accommodations.

The new properties include launches in London and Kitzbühel, supplementing the firm’s established presence in the Caribbean, Costa Rica and Italy and strengthening its position in key European luxury markets.

Strategic Growth in North America

In the United States Rental Escapes recorded its largest portfolio increase to date, adding premium villas across high-demand domestic destinations to serve both short stays and extended luxury getaways.

  • U.S. regions expanded: Northeast, Florida and California
  • Over 4,200 villas globally after the 300-property addition
  • New European entries: London and Kitzbühel

Strengthening Travel Advisor Partnerships

A core pillar of Rental Escapes’ 2025 strategy was deepening ties with the travel trade. The company appointed Vonda Keeler as the Director of Travel Advisor Partnerships to provide agents with the tools and support needed to sell villa stays effectively.

Rental Escapes also expanded its network of industry relationships, securing new agreements with Virtuoso and other luxury travel consortia that broaden its reach among high-net-worth clients.

The company supports travel professionals with resources such as the REimagine digital magazine series, which highlights top destinations and featured villas through interactive content.

Technological and Operational Investments

To manage increased demand and a larger portfolio, Rental Escapes boosted its IT capabilities and expanded its operations staff. These enhancements aim to improve online booking systems and streamline communications for both guests and travel advisors.

The guest experience team grew by 40%, enabling the company to continue delivering personalised service and maintain standards as its client base expands.

Luxury villa exterior with pool illustrating Rental Escapes portfolio expansion and luxury villa rentals
A sample of the luxury properties added to Rental Escapes’ portfolio during its 2025 expansion

Looking Ahead: Market Position and Plans for 2026

Moving into 2026 Rental Escapes intends to continue growing its curated portfolio with additional exclusive properties in emerging and established luxury destinations, aiming to consolidate its leadership in the villa rental market.

What This Means for Travelers and the Industry

For travellers seeking private, luxury stays, Rental Escapes’ expanded inventory means more choice across high-demand markets and new options in cities and alpine destinations. For travel advisors and industry partners, enhanced partnership programmes, better booking tools and increased staff capacity should simplify access to inventory and improve service delivery.

So what? The company’s 2025 growth signals rising preference for private villa travel and greater institutional support for advisors and guests — a combination that could make booking high-end, bespoke stays faster, more reliable and more varied in 2026 and beyond.