Datalex and easyJet have activated Stellex Air Bundles, enabling personalised bundled offers and introducing Flexpass to let customers change flights without change fees.
Summary: Datalex and easyJet have activated Stellex Air Bundles within the Stellex Offer Management platform, allowing personalised flight-and-ancillary bundles to be created via Datalex’s Digital Configurator. The rollout also introduces Flexpass, an ancillary that lets customers change flights without change fees.
Datalex and easyJet have activated Stellex Air Bundles in the Stellex Offer Management platform, a move designed to expand the airline’s ability to present personalised bundled offers to customers. The announcement, made from Dublin, Ireland, says the new functionality combines flights and ancillaries into tailored packages to streamline search and booking.
What Stellex Air Bundles Does
Stellex Air Bundles lets easyJet design and deploy a wider variety of personalised offers by combining flight inventory with ancillaries according to customer preferences. The goal is to present travellers with ready-made combinations that better match their needs and make booking faster and more intuitive.
Platform Components and Capabilities
The solution is powered by Datalex’s Digital Configurator and works with the Stellex Product Catalogue and Stock Keeper. Together, these elements allow airline teams to create, refine and manage bundled products without needing technical changes, supporting faster product innovation and more accurate retail execution.
- Personalised bundles combining flights and ancillaries
- Digital Configurator enables non-technical product configuration
- Integration with Product Catalogue and Stock Keeper for rapid deployment
- Reduced time to market and finer retail control
Flexpass: A New Ancillary in the Booking Flow
Alongside the bundled offering, Datalex has enabled the launch of Flexpass — an ancillary now available during booking. Configured by easyJet through the Digital Configurator, Flexpass permits customers to change flights without incurring change fees, aligning with the carrier’s strategy to provide more flexible, customer-focused options.
Robert Birge, Chief Customer Officer at easyJet, commented on the development:
“The activation of Stellex Air Bundles is a major step in our retail transformation. It gives us the flexibility to deliver more tailored experiences and bring new products to market far faster. Early customer response shows strong receptiveness to these more flexible options.”
Jonathan Rockett, CEO of Datalex, highlighted the commercial advantages the capability unlocks:
“Stellex Air Bundles removes the constraints of static offers and gives easyJet the agility to launch new offers that drive measurable commercial value. With the Digital Configurator, easyJet teams can optimise their retail offering at pace and deliver stronger value for customers.”
Implications for Airlines and Travellers
For airlines, the roll-out represents a step toward more dynamic retailing: the ability to test, refine and scale bundled products without heavy IT involvement. For travellers, it means clearer, more relevant purchase options at booking and the choice of added flexibility through products such as Flexpass.
So what? The activation of Stellex Air Bundles signals that major carriers are investing in modular retail platforms that let them personalise offers and react quickly to customer demand. Passengers can expect more tailored bundles and optional protections like fee-free changes, while airlines gain tools to monetise ancillaries more effectively and shorten time to market for new products.
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