Agoda Mega Sale offers major discounts as intra-Asia travel rises, with 70% of Japan interest and over 25% of Thailand interest coming from within Asia.
Summary: Agoda’s data shows a surge in intra-Asia interest for Lunar New Year travel — 70% of searches for Japan and more than 25% for Thailand originate within Asia. Agoda’s Mega Sale (10–28 Feb 2026) offers up to 60% off, with flash deals up to 70% on 17 February and VIP access from 10–13 February.
Agoda Mega Sale is set to coincide with the Lunar New Year travel surge as the booking platform reports growing intra-Asia demand for destinations such as Japan and Thailand. Agoda’s search data show a marked shift toward regional travel during the festive season, creating opportunities for accommodation partners to increase bookings and visibility.
Intra-Asia Travel Leads Lunar New Year Searches
According to Agoda’s accommodation search data, 70% of interest in travel to Japan and more than 25% of interest in travel to Thailand originates from within Asia. That trend reflects a preference among many travellers to visit neighbouring countries for family reunions and festive celebrations.
- Top city picks for Lunar New Year on Agoda: Tokyo, Bangkok, Taipei, Osaka, and Seoul
- Increased demand for both short and long stays in those cities
- Regional travel patterns present a timely opportunity for accommodation partners
What the Agoda Mega Sale Offers
To help hoteliers and other accommodation partners capitalise on this seasonal spike, Agoda has launched its Mega Sale campaign. The first Mega Sale of 2026 runs from 10th to 28th February and includes discounts of up to 60% on hotel bookings. On 17th February, flash sales will provide even steeper reductions of up to 70%.
Agoda also offers VIP Priority Access for its VIP members from 10th to 13th February, enabling early engagement with high-value customers before the main sale period.
Campaign Structure and Visibility Tools
The Mega Sale is organised in a three-phase structure so partners can choose how and when to participate. Agoda supplies marketing placements and promotional features aimed at increasing exposure during the high-demand period.
- Homepage banners and campaign landing pages
- Pop-up banners and exclusive promotional badges
- Targeted marketing to reach active bookers during the sale
Advice from Agoda’s Supply Lead
Agoda’s Senior Vice President of Supply, Andrew Smith, noted that cultural travel moments like the Lunar New Year are increasing demand across Asia, and that partners who respond quickly to live demand signals — adjusting rates, packages and visibility — are best placed to benefit.
How Partners Can Maximise Impact
Accommodation providers can leverage Agoda’s platform tools to better match offers to mobile-first, time-sensitive customers and to maintain visibility outside the core sale period through quarterly campaigns.
- Plan early and create seasonal packages for regional travellers
- Use promotional badges and banners to stand out during the sale
- Monitor real-time demand and adjust rates accordingly
So what? For accommodation partners in Japan, Thailand, Taiwan and South Korea, aligning with Agoda’s Mega Sale is a practical way to capture increased intra-Asia bookings during Lunar New Year. For travellers, the sale means more affordable options and earlier access to deals — particularly for repeat visits and family reunions across nearby countries.
Planning a Lunar New Year trip? Keep an eye on Agoda between 10–28 February for up to 60% off hotels and a flash sale on 17 February offering discounts up to 70%.
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