Summary: Alison Powell has been appointed RX Global’s first Global Chief Marketing Officer to lead a unified, data-driven and AI-enabled marketing approach across RX’s events in London, Singapore, Dubai and other major markets.

RX Global has created a new senior leadership role and appointed Alison Powell as its inaugural Global Chief Marketing Officer. The position is designed to unify marketing across RX’s international exhibitions and accelerate the company’s digital transformation efforts across major hubs including London, Singapore and Dubai.

Alison Powell: experience and expertise

Powell brings more than 20 years of senior marketing experience from multinational companies. Her background includes leadership roles at Elsevier Health, BP, AstraZeneca and Kellogg’s, where she led global marketing teams and oversaw significant digital and audience-engagement initiatives.

Her cross-sector experience spans both B2B and B2C audiences, with a focus on digital innovation, data analytics and building scalable marketing frameworks—skills RX says are essential as it seeks to strengthen its global brand presence.

A strategic role to unify global marketing

The Global CMO role has been created in response to an evolving events landscape that requires cohesive, digital-first marketing. Powell will be tasked with aligning messaging and commercial marketing strategies across RX’s portfolio of exhibitions and conferences worldwide.

  • Unify marketing and brand positioning across major event hubs such as London, Singapore and Dubai
  • Drive adoption of data-driven and AI-enabled marketing tools
  • Improve audience targeting, engagement measurement and ROI
  • Empower local teams while ensuring global strategic alignment
Alison Powell leading a marketing team workshop, indicative of global event marketing leadership
Alison Powell will lead RX Global’s marketing strategy across key exhibition markets including London, Singapore and Dubai

Digital transformation and AI at the centre

RX plans to prioritise scalable, AI-powered marketing solutions under Powell’s leadership. The strategy emphasises using data analytics to sharpen audience segmentation, personalise outreach and track engagement across pre-event, onsite and post-event touchpoints.

Focus on global consistency and local empowerment

One of Powell’s immediate priorities will be to build a marketing culture that balances top-down strategic alignment with local market autonomy. This approach aims to ensure consistent global branding while allowing regional teams to tailor campaigns for local audiences and industry sectors.

  • Optimise RX’s digital platforms for smoother customer journeys
  • Use customer insights to enhance exhibitor and attendee experiences
  • Expand marketing reach into emerging markets

What this appointment means for the events industry

Creating a Global CMO role signals RX’s intention to sharpen competitive advantage through technology, data and unified brand strategy. For event organisers, exhibitors and destinations, this could translate into more targeted campaigns, improved event experiences and clearer metrics for return on marketing investment.

Why it matters: A unified, data-driven marketing approach at a major organiser like RX can boost event discoverability, increase relevant attendance and create stronger business outcomes for exhibitors and destinations.