Summary: Jamie’s Italian returns to central London with a new Leicester Square restaurant set to open on March 11, 2026. The three-floor venue seats 140, serves fresh pasta and classic dishes, and will create more than 50 jobs.

Jamie’s Italian is reopening in the United Kingdom with a new site in Leicester Square, central London. The restaurant will welcome guests from March 11, 2026, and aims to blend the brand’s familiar Italian offerings with refreshed design and service.

Three-storey dining in Leicester Square

The new Jamie’s Italian occupies three floors in one of London’s most recognisable districts. Designed to seat 140 diners, the venue combines the brand’s signature atmosphere with a contemporary update to meet modern expectations. The ground floor features an open kitchen so guests can watch dishes being prepared, the first floor provides an expanded dining area for larger or more intimate meals, and a basement bar adds a more casual option for drinks and socialising.

Menu: classic favourites and new plates

The Leicester Square menu will mix long-standing favourites from the Jamie’s Italian portfolio with new recipes that reflect Jamie Oliver’s evolving take on Italian food. Standout returns include cured meat planks, prawn linguine and Gennaro’s bolognese. Pasta and bread will be produced on-site every day to deliver a freshly made experience.

  • Signature dishes: cured meat planks, prawn linguine, Gennaro’s bolognese
  • Daily-made pasta and bread produced on site
  • Key suppliers: Cobble Lane, HG Walters, Chalk Stream Trout, Liberty Wines

The reopening marks a significant step in the brand’s return to the UK market after a period of transformation. Jamie’s Italian already operates more than 30 international locations across 15 countries, and the Leicester Square site is positioned as a flagship for the UK revival.

Impact on London’s dining scene and visitors

Located in a high-footfall tourist area near West End theatres, Jamie’s Italian is expected to appeal to both local diners and international visitors. Leicester Square’s proximity to cultural attractions and theatres makes it a strategic spot for a dining concept that aims to offer accessible, high-quality Italian food to theatre-goers and tourists exploring central London.

Interior view of Jamie’s Italian in Leicester Square showing an open kitchen and dining area, illustrating London dining and Italian cuisine
The Leicester Square site features an open kitchen, multiple dining levels and a basement bar to serve a variety of guests

Jobs and local economic contribution

The restaurant’s launch will create more than 50 new roles, including waiting staff, hosts, chef de partie and sous chefs. These positions are expected to support the local hospitality labour market and increase footfall for neighbouring businesses in Leicester Square.

A strategic return amid hospitality recovery

The relaunch comes at a time when the UK hospitality sector is showing renewed momentum following recent challenges. By reintroducing a reimagined Jamie’s Italian in a prime London location, the brand signals confidence in consumer demand and its ability to attract both loyal patrons and new diners.

  • Opening date: March 11, 2026
  • Seating capacity: 140 diners across three floors
  • On-site production: daily-made pasta and bread
  • Employment: over 50 new jobs
  • Suppliers: Cobble Lane, HG Walters, Chalk Stream Trout, Liberty Wines

Why this matters: For travellers and the hospitality sector, Jamie’s Italian’s Leicester Square opening increases dining options in a key tourist district and highlights investor confidence in London’s restaurant market. Visitors can expect a blend of familiar Jamie’s Italian favourites and new dishes prepared fresh on site, while the local economy benefits from jobs and increased visitor spending. For London’s dining scene, the launch underscores ongoing recovery and demand for quality, accessible restaurants in central locations.