Radisson Hotel Group and Amadeus have introduced a direct API connection to modernise hotel distribution, enabling real-time updates between Radisson's EMMA Central Reservation System and the Amadeus Travel Platform.
Summary: Radisson Hotel Group and Amadeus have built a direct API link connecting Radisson’s EMMA Central Reservation System to the Amadeus Travel Platform, offering real-time rate and availability updates, AI-driven data mapping, and reduced manual work for hotels and travel sellers.
Radisson Hotel Group and Amadeus have formed a partnership that introduces a direct API connection between Radisson’s EMMA Central Reservation System (EMMA CRS) and the Amadeus Travel Platform. The integration is designed to speed up access to Radisson’s booking data while improving reliability and intelligence in distribution.
Moving Beyond Traditional GDS Workflows
The collaboration shifts hotel distribution away from older Global Distribution System (GDS) protocols toward a modern, cloud-native approach. By linking Radisson’s API directly to Amadeus, booking information—including rates and availability—is shared in real time, allowing travel sellers worldwide to pull accurate data without intermediary interfaces.
This direct connectivity removes the need for multiple separate interfaces, significantly cutting manual work for hotel teams and travel sellers. Backend improvements incorporate AI-driven data mapping to harmonise fields between systems, which helps deliver more relevant search results and smoother booking flows.
Real-Time Data and Better Comparisons for Travel Sellers
Travel sellers gain access to richer, room-level detail—such as amenities, room types and rate specifics—enabling more informed booking choices for clients. Because updates are instantaneous, the platform reflects current pricing and availability, which supports personalised guest experiences and reduces booking errors.
- Direct API link between Radisson EMMA CRS and Amadeus Travel Platform
- Real-time sharing of rates, availability and offers
- AI-enhanced data mapping for consistent field alignment
- Reduced manual reconciliation and fewer distribution errors
For hoteliers, the tighter integration streamlines internal operations and improves communication with distribution partners and guests, freeing staff from repetitive tasks so they can focus on service delivery.
AI-Driven Mapping: Ensuring Consistent Data Across Platforms
Amadeus has implemented AI tools to map and reconcile data fields between systems, reducing inconsistencies and the manual effort typically required to keep records aligned. This helps improve the accuracy of search results and ensures that offers displayed to agents and travellers reflect the latest hotel-managed information.
What Radisson Sees in the Partnership
Radisson Hotel Group considers the direct connection with Amadeus a key step in modernising its distribution architecture. The Group expects the integration to support faster, more accurate bookings and to help deliver a more personalised service to guests worldwide, while providing a competitive edge in a crowded market.
Mirja Sickel, EVP of Hospitality Distribution at Amadeus, said the initiative aims to reshape distribution by using AI to map data fields and guarantee data consistency across platforms. Richard Biggs, Global Head of RevGen EMMA CRS & Channels at Radisson Hotel Group, highlighted the project’s role in the Group’s broader ambition to modernise and improve the guest experience.
Takeaway: By pairing direct API connectivity with AI-powered mapping, Radisson and Amadeus aim to reduce distribution friction, lower error rates and deliver faster, more accurate booking information to both travel sellers and guests.
Why this matters: For travel agents and online sellers, the new connection promises more dependable inventory and pricing, simplifying comparisons and reservations. For hotels, it means fewer manual updates, improved operational efficiency and the ability to react instantly to market changes—ultimately benefitting travellers through clearer, up-to-date booking information.
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