Summary: Malaysia Tourism Centre (MaTiC) in Kuala Lumpur has been appointed the official one-stop centre for Visit Malaysia 2026, hosting exhibitions, daily performances and artisan showcases coordinated by national cultural agencies.

As Visit Malaysia 2026 approaches, Kuala Lumpur’s Malaysia Tourism Centre (MaTiC) on Jalan Ampang has been refreshed and designated the official one-stop centre for the campaign. The site will stage a programme of cultural exhibitions and live performances intended to present the country’s artistic, culinary and craft traditions to both local and international visitors.

A Central Platform for National Cultural Agencies

Tourism Malaysia is leading the MaTiC initiative in partnership with the venue’s management, aiming to consolidate activities from key arts, culture and heritage bodies in one accessible location. The objective is to strengthen Malaysia’s reputation as a cultural tourism destination under the “Malaysia Truly Asia” brand by offering visitors an integrated introduction to the nation’s heritage.

Inside MaTiC, several government and cultural organisations have curated dedicated displays. The National Heritage Department is showcasing traditional cuisines and culinary knowledge, while Kraftangan Malaysia is presenting an extensive handicrafts exhibition that highlights skills such as batik, woodcarving and songket weaving. The National Art Gallery has assembled a visual arts display tracing the country’s artistic development.

Daily Performances and Musical Showcases

MaTiC’s public programme includes regular traditional dance and music performances. The National Department for Culture and Arts, together with Istana Budaya, is staging daily dance showcases featuring forms such as Joget and Zapin. ASWARA (National Academy of Cultural Arts and Heritage) is leading musical presentations that highlight instruments and ensembles like the Kompang and Gamelan.

  • Performances: Daily traditional dance and music by National Department for Culture and Arts and Istana Budaya
  • Crafts: Kraftangan Malaysia exhibition of batik, woodcarving and songket
  • Visual arts: National Art Gallery curation of local artists' work
Visitors watching a traditional dance performance inside MaTiC, Kuala Lumpur during Visit Malaysia 2026
MaTiC hosts live performances and exhibitions that spotlight Malaysia’s cultural heritage

Interactive Elements and Visitor Services

Beyond displays and shows, the centre offers interactive experiences. Visitors can rent traditional costumes for photography, engage with artisans during live demonstrations, and participate in hands-on activities designed to deepen understanding of craft techniques and culinary traditions.

  • Costume rentals to sample traditional attire
  • Daily sales exhibitions where local artisans sell crafts
  • Interactive demonstrations and workshops for visitors

Operational Hours and Commercial Opportunities

MaTiC is open daily for the VM2026 programming, with sales exhibitions and interactive activities available to the public between 10:00 am and 6:00 pm. The centre also functions as a commercial platform for local artisans, creating regular opportunities for makers to reach visitors during Malaysia’s peak tourism campaign.

The Ministry of Tourism, Arts and Culture (MOTAC) has framed MaTiC’s role as part of a wider aim to present a holistic cultural and wellbeing experience. By aligning MaTiC’s activities with the aspirations of Visit Malaysia 2026, the initiative seeks to emphasise sustainability, inclusivity and the preservation of cultural heritage.

Why This Matters — What Travellers Should Know

MaTiC’s role as the official one-stop centre for Visit Malaysia 2026 gives travellers a concentrated, reliable entry point to experience Malaysia’s cultural offerings. For visitors planning trips during VM2026, MaTiC provides curated access to cuisine, crafts, performances and shopping in one location — a time-efficient way to sample the country’s cultural breadth.

So what? For the tourism industry, centralising these showcases at MaTiC can help standardise visitor experiences, boost artisan sales, and concentrate promotional efforts for VM2026. For travellers, it means easier planning, more consistent programming and direct opportunities to engage with Malaysia’s living heritage in Kuala Lumpur.