Summary: Since its Boxing Day release, the "Marty Supreme" film (which has grossed more than £100 million worldwide) has driven large spikes in searches for table tennis events, ping-pong venues and social sports experiences, according to data from Bókun.

The release of the "Marty Supreme" film has coincided with a notable uptick in public interest around table tennis and related live experiences. New analysis from booking platform Bókun, part of Tripadvisor, shows that the movie — which opened on Boxing Day and has since taken in more than £100 million at the global box office — has been followed by rapid growth in searches for tournaments, social sports activities and themed venues.

Search spikes tied to film release

Bókun's analysis highlights dramatic increases in search behaviour following the film's launch. The platform reports that queries for competitive table tennis events and championships surged across multiple markets, and major international competitions have seen renewed online attention as a result.

  • Searches for “table tennis championships” rose by 5,000% in the period after the film’s release
  • Google recorded about 2.6 million global searches for “table tennis” in the last 30 days
  • Searches for “World Team Table Tennis Championships 2026” (to be hosted in London) increased by 5,000% over the past month

Rising demand for social sports and venue-led experiences

Beyond competitive events, the film appears to have driven stronger interest in participatory and social sport formats. Searches for activities and venues that combine socialising with play have climbed sharply, suggesting travellers and locals are seeking interactive experiences tied to the film’s cultural moment.

  • Searches for “social sport experiences” hit a record high in December and rose 688% year-on-year
  • Interest in themed ping-pong venues surged: searches for “Space Pong NYC” increased by 2,600%
  • Regional rises included: “ping pong bar Amsterdam” +250%, “table tennis bars Denmark” +79%, and “ping pong brunch experiences” +250% in the last month

Samuel Jefferies, Senior Growth Marketing Manager at Bókun, offered context for the data:

As searches for live events and related experiences surge following the release of Marty Supreme, it’s clear film and television continue to act as cultural accelerators – pushing niche interests into the mainstream and breathing new life into destinations, events and experiences,

Jefferies continued with observations about the impact on major events:

With searches for the ‘World team table tennis championships 2026’ increasing by more than 5,000% since its release, the film is having a direct impact on live event tourism. Hosted in London, this reflects how powerful cultural moments can boost global tourism,

He also highlighted the effect on social sports and consumer choices:

Even more interesting is the impact the Marty Supreme film is having on the rising trend of social sports experiences. With Google search traffic showing an increase in searches for ping-pong bars and table tennis venues globally, we predict the film will have a significant influence on travel experiences and choices in 2026,

Finally, Jefferies pointed to a commercial opportunity for experience providers:

This presents an exciting opportunity for experience providers worldwide to package interactive, social activities into bookable experiences that align with the cultural phenomenon surrounding Marty Supreme,

Patrons playing at a ping-pong bar, reflecting increased searches for ping-pong venues after the Marty Supreme film
The rise in searches for ping-pong bars and table tennis venues suggests growing demand for social sport experiences linked to the film

What this means for travellers and the industry

For travellers, the trend could translate into more events, themed venues and packaged experiences to choose from, especially in cities hosting major competitions like London. For tour operators, attraction owners and local venues, the data signals an opening to promote interactive, bookable experiences that tie into the film-driven interest.

  • If you’re planning to attend table tennis events, book early — demand is climbing for the 2026 championships in London
  • Look for local ping-pong bars or social sport packages when visiting cities—these may be newly promoted and easier to reserve
  • Experience providers should consider themed packages and easy online booking to capture film-driven demand

So what? The "Marty Supreme" film demonstrates how popular culture can quickly shift consumer interest and travel choices. The immediate surge in searches for table tennis events and venues signals a short- to medium-term opportunity for destinations and experience providers to attract visitors with interactive, bookable offerings — and for travellers it means new, culturally driven activities to include in trip planning.