Summary: Air Europa has extended its Travel Agency Portal—powered by Retailaer's Connect & Retail Distribution platform—into six European markets, offering travel agents unified access to flights, ancillaries, dynamic bundling and other retailing tools previously limited to Spain.

Air Europa Travel Agency Portal is being rolled out across the UK, France, Italy, the Netherlands, Portugal and Belgium, marking a significant step in the airline's shift from a pure carrier to a retail-focused business. The portal, built on Retailaer’s Connect & Retail Distribution platform, gives agents outside Spain the same consolidated access to Air Europa content they previously only saw in the airline’s home market.

Bridging legacy systems and modern retailing

The partnership addresses long-standing limits imposed by traditional Passenger Service Systems (PSS) and Global Distribution Systems (GDS). Retailaer’s modular and interoperable design lets Air Europa quickly scale retailing functions—so travel agents in London, Paris or Rome now have a common interface to sell fares, ancillaries and third-party services in real time.

Key features available to agents

  • Dynamic discounting and bundling: create tailored packages combining flights with bags, seats or lounge access at variable prices.
  • Centralized wallet & rewards: simplified transaction handling and reward management to encourage agency engagement with the brand.
  • Multi-PNR handling: manage several Passenger Name Records within one workflow for groups and families.
  • Unified content access: flights, ancillaries and third-party services previously available only in Spain are now accessible in six additional markets.

The rollout is designed as an inclusive distribution strategy. Agencies can pick how they connect to Air Europa—through the new portal, direct NDC pipes, or via the traditional GDS—so the airline keeps existing partners while offering new retailing options.

"You Decide"

The portal launch coincides with strong demand across Europe: the continent handled a record-breaking 2.6 billion passengers in 2025. By targeting core markets—United Kingdom, France, Italy, the Netherlands, Portugal and Belgium—Air Europa aims to position itself where competition and passenger volumes are highest.

Why the move matters for the European market

For travel agencies in the six markets, the extended portal reduces friction and administrative work, enables richer offers to customers, and opens new revenue streams through bundled products and rewards. For Air Europa, the platform provides architectural freedom to develop retailing capabilities at startup-like speed while maintaining legacy distribution channels.

Travel agent using Air Europa Travel Agency Portal on a laptop with booking and ancillary options visible
The Travel Agency Portal provides agents in major European cities with a single workspace to sell flights and ancillaries

A shared vision between carrier and tech partner

Retailaer positions the collaboration as partner-oriented, removing old technical constraints so airline distribution can evolve. Anders Lofgren, Co-founder and CEO of Retailaer, described the approach as a "partner-first" vision and said the move helps Air Europa in "future-proofing" its distribution.

"partner-first"

"future-proofing"

What this means for travelers and agents

Passengers should see more relevant offers and smoother servicing when they book through agencies using the portal. Agents benefit from faster workflows, richer merchandising options and new ways to package services—changes that can improve both customer experience and agent margins.

So what? The expansion signals that the NDC era is advancing beyond pilots and select markets into mainstream agent workflows. For travel professionals, this means more choice in how they access airline content; for travellers, it means offers that better reflect individual needs and easier add-on purchases.