Indian visitors to Taiwan climbed 21% in 2025 to 46,134, as the Taiwan Tourism Administration (TTA) rolls out a 2026 strategy to deepen trade ties and grow demand from India.
Summary: Taiwan recorded 46,134 Indian visitors in 2025, a 21% increase year over year. The Taiwan Tourism Administration (TTA) is expanding trade engagement in India through a mega roadshow in New Delhi and planned participation at OTM 2026 in Mumbai, while continuing campaigns aimed at Indian leisure and business travelers.
Indian visitors to Taiwan rose sharply in 2025, with 46,134 arrivals—an increase of 21% compared with the previous year—according to figures highlighted alongside the Taiwan Tourism Administration’s (TTA) plans for 2026. The growth comes as Taiwan intensifies efforts to attract more travelers from India, which it describes as a key emerging market for the destination.
Taiwan’s tourism authorities are positioning India as a priority market, noting that recent growth has been stronger than increases seen from other international source markets. With 2026 approaching, the focus is shifting toward sustaining momentum through trade partnerships and continued destination marketing aimed at Indian travelers.
Taiwan’s 2026 strategy targets deeper India travel trade ties
As part of its 2026 approach, the TTA is emphasizing closer cooperation with India’s travel trade, alongside broader efforts to expand Taiwan’s visibility among Indian tourists. The strategy centers on strengthening relationships with travel agents and tour operators, and widening the range of experiences promoted to Indian audiences.
Mega roadshow in New Delhi spotlights experiences and partnerships
A key element of Taiwan’s outreach has been a Taiwan Mega Roadshow in New Delhi, designed to connect with Indian travel trade partners. The event brought together travel agents, tour operators, and other industry professionals, and was used to present Taiwan’s tourism offerings while enabling Indian operators to build links with Taiwanese counterparts.
Organizers incorporated hands-on and cultural components, including DIY activities, live performances by Taiwanese artists, and tastings of well-known Taiwanese foods such as bubble tea and fried chicken. The roadshow also served as a trade networking platform, connecting more than 125 leading Indian trade buyers as part of TTA’s effort to increase awareness of Taiwan in the Indian market.
- 2025 Indian visitors to Taiwan: 46,134
- Year-on-year growth: 21%
- New Delhi roadshow trade engagement: over 125 leading Indian trade buyers
OTM 2026 in Mumbai to promote leisure, luxury, and MICE travel
Beyond New Delhi, Taiwan is also planning to participate in OTM 2026 in Mumbai, described as one of India’s largest travel trade exhibitions. Taiwan’s pavilion is expected to highlight multiple segments, including leisure travel, luxury tourism, and MICE (meetings, incentives, conferences, and exhibitions).
The aim is to appeal to Indian travelers across both holiday and business categories, reinforcing Taiwan’s positioning in segments where demand is growing and where trade partners can influence itinerary design and group travel planning.
Positioning Taiwan for India’s middle-class travelers
Taiwan’s tourism messaging is increasingly tailored to India’s middle-class travelers, a demographic described as seeking trips that balance affordability with quality. The destination’s pitch emphasizes a mix of cultural attractions, urban experiences, natural scenery, and food—elements Taiwan believes can compete with more established Asian travel choices for Indian tourists.
The article notes that Taiwan has been drawing interest from Indian families, millennials, and business travelers, citing easy visa processes and increasing air connectivity from major Indian cities as factors supporting demand. It adds that TTA has promoted tailored travel packages and marketing campaigns designed around Indian cultural interests and preferences.
Long-term trade engagement and the “Waves of Wonder” campaign
TTA’s approach in India is framed as a long-term effort rather than a short-term promotional push. The focus includes training for Indian travel agents, familiarisation tours, and ongoing participation in industry events intended to build sustained awareness of Taiwan as a destination.
The strategy also includes continued visibility at trade fairs such as SATTE and OTM, supported by digital marketing and public relations outreach. In addition, Taiwan’s “Waves of Wonder” campaign is positioned as a way to showcase the destination’s range—from high-tech innovation to traditional cultural heritage—aiming to resonate with different types of Indian travelers.
Officials: India is central to Taiwan’s tourism outlook
The Indian market is among the most important to Taiwan’s tourism future. We are seeing more Indian visitors every year, and we want to ensure this momentum continues through partnerships, tailored marketing, and creating exceptional experiences for our visitors.
The statement was attributed to Paul Shih, Director of Taiwan Tourism Administration in Singapore, as Taiwan signals it intends to keep investing in trade engagement and destination awareness ahead of the 2026 season.
Why this matters for travelers and the travel industry
For Indian travelers, the 21% rise in Indian visitors to Taiwan in 2025 and the expanded 2026 trade push suggest Taiwan expects demand to keep growing—potentially translating into more Taiwan-focused packages, stronger promotion of MICE and leisure itineraries, and increased attention from Indian travel sellers. For the wider travel industry, Taiwan’s emphasis on roadshows, major trade fairs, and long-term agent engagement underscores how destinations are competing for India’s outbound market by combining marketing with practical trade partnerships that can shape what trips are sold and how easily they are booked.
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